Course Code: MMAP-11
Open to students in Grades 10, 11 or 12
Marketing is the most exciting aspect of the business world! It is all around us and has a tremendous influence on our daily lives. We are persuaded to buy the current fashions, technology and brand names by professional marketers.
In Marketing 11, you will have fun working on creative projects which will define the marketing mix, target markets, the psychology of consumer behaviour, market research and more. Using marketing strategies, you will be able to create new products of your own. We will explore market segments such as sports products, celebrity brands, teen products, retail and corporate products.
